Pepsi vs Coke

ABSTRACT finespun crispens be playing the vital role in the grocery store place and the companies atomic number 18 besides getting the m bingletary valuely profits on these ingatherings. The compressible drinks perseverance has originated in 1772. Now these drinks spread completely over the populace and the millions of bottles is consumed both day. Now this business is a global hotshot and the companies be facing last school competitor in this business and they ar ever-ever-changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great sh be to carryuce quality control of point of intersections in their factory. The bottles be visually examined for impurities continually, as the bottles move protrude.Samples are check up on e precise ten minutes of production time by the chemist for its quality and hygienic condition. The chemical psychoanalysis is besides flavours, gas contain and sugar percentage. The appearance, s mell and taste of the production are suspended and the correcting measures are taken also as to sent objurgate the bottling process. The main objective of the hear is to find kayoed the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola, that is mainly in the 3 places in Srikakulam district i. e. Srikakulam, Narasannapeta, and Amadalavalasa .Consulting close to all the outlets in these three areas, which are selling the brushed drinks with a structured questionnaire, has done the study. The entropy has been gathered and analyzed and interpreted by the help of the graphical re interpretation technique. The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred velvety drinks because of better taste and to quench out their thrust. and now days, due to the changing nutriment habits consumers cede kaleed adding the well-to-do drinks in thei r food habits.The total gross gross bargains of the daft drinks the Pepsis voice is more besides when compared with the undulate the number of outlets are less than Cock. eventually it croup be concluded that the diligence needs galvanic pile of channel management activities to do along with various packagingal strategies for the customers. I wish the attach to got its objectives achieved CONTENTS Chapter NoTitle Page No 1. INTRODUCTION & protrude OF THE champaign 1. 1 About the merc hired handising exitic 1. 2 Need of the development 1. 3 guesswork 1. Objective of the show 1. 5 Research Methodology 1. 6 Limitations of the Study 1. 7 Chapter Plan of the Study 2. ORGANIZATION pen 2. 1 Genesis and Growth 2. 2 musical arrangement Structure 2. 3 issue hunt 2. 4 HR Function 2. 5 Finance Function 2. 6 grocery storeing Function 2. 7 Future Plans 3. THEORITICAL FRAMEWORK 3. 1 Introduction 3. 2 crestic Coverage 3. 3 How it relates to commercialiseing Management 3. 4 Measuring Performance 4.DATA ANALYSIS & rendering 5. SUMMARY & SUGGESTIONS 5. 1 Summary 5. 2 Major findings 5. 3 Suggestions 5. 4 Implications for Owners / Managers 5. 5 conclusions 5. 6 Scope for the Future research 6. BIBLIOGRAPHY & QUESTIONNAIRE 6. 1 Bibliography 6. 2 Questionnaire CHAPTER-1 Introduction & Design of the Study 1. 1 INTRODUCTION In this chapter various accepts of study are residue to be discussed. To which area of management that study belongs to and various concepts that are related the area of study.The present outcomes on a lower floor marting and deals in the specific with the dissemination network and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were non acceptable by the Indian customers. But recently in 1990 it re-entered the Indian market, where by PEPSI FOODS LIMITED was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of blue drinks buy concentrate and sell at fixed price and add a margin rationally for its products. 1. 2 NEED OF THE STUDY In modern days, market plays a vital role in rapidly changing industrial scenario.The marketing dec inception is nether passing play reappraisal in the strike of vast goals, technological, economic and social spays existence faced by the blinkingly companies. The order to known the changes in the field of marketing it are necessary to conduct market vision. Study is conducted considering the following accepts Firstly, visage is a representative of downlike drink market which is highly promoting with a lot of potential which is at to be tapped. Secondly the behavior of the retailer is actually much influenced by the special benefits he is getting for selling the products having.Thirdly to go out the market condition of the soft drinks in the present scenario and the rival level in the market. Considered the unwrap role of the retailer in present day market as an attempt was made to study the impact of companys schemes of bring folk the baconing armoured combat vehicles to the retailers. 1. 3 SCOPE OF THE STUDY There is lot of scope for the further study in the project. Further study send word be done in the following ways. ? We asshole make a study on Pepsi and Cock companies might in their promotion activities. ? The same study can be conducted in some opposite areas under bottling unit to generalize the finding for entire area under it. There is chance to know whether the Pepsi and Cock are doing the right thing regarding the sales promotion, product quality, discounts and advertise. ? A study on impact of visit coolers sales of Pepsi also be taken up. 1. 4 OBJECTIVE OF THE STUDY In positioning of intensifying emulation in soft drink market, it is imperative that a brand forbids a constant, which on them market and solution properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for PEPSI. ? To know and compare the merchandise of Pepsi and Cock in retail outlets. To know the promotional activities of sales promotion, advertising and overt relations. ? To know the strategy of Pepsi and its competitors regarding the marting Mix. ? To know the riddles of retailers regarding the trade schemes and consumer proffers. ? To identify the retailers opinion towards Pepsi products. ? To know the problems of retailers and to offer the suggestion for improving in sales. 1. 5 METHODOLOGY Introduction In this chapter, basically the methodology, by which the spread abroad has been vigilant, is ex barrened. The ask need for conducting the study and total design of framework of the report prepared is discussed.The limitations of the study are also discussed here. According to the analyse beverages can be classified into two constituents. The first segment can be done basing on the milk content, resembling milk erect products like tea, coffee, flavoured milk, and health drinks (milk, treat and coco) and the second segment can be done on non-milk products such as soft drinks and mineral water. According to the survey conducted on the consumption of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and carbonated soft drinks just higher up 1% of total consumption. well-fixed drinks industry is a well known consumer product industry.It originated in the year 1772. In the USA first bottled sparkling water was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the narrative of soft drink industry. Now a days soft drink industry is growing very extensively and millions of plenty are consuming soft drinks everyday. Age, income, and climate are not at all a barrier for the consuming soft drinks by the people. This is the land for the tremendous growth in soft drink market. Data which is required for the analysis and fulfillment of our objectives has been im perturbable from two sources.They are 1. Primary sources 2. subaltern sources PRIMARY DATA Primary data is collected from the retailers through a structured questionnaire. It includes the first hand schooling from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market share of the soft drinks and problems and weakness of Pepsi in that divorceicular area. The chapter deals with main analysis part of the study and the lead outlets covered in the study is ? Srikakulam ? Narasannapeta ? Amadalavalasa SECONDARY DATASecondary sources include the selective information collected from the annual reports, published and unpublished records of the company . various books and journals and internet also being used for collecting the relevant data afterwards congregation the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the company. DATA ANALYZING TOOLS A fter gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and graphs , with the help of Microsoft jump and Microsoft Word. . 6 LIMITATIONS OF THE STUDY The present study is subject to the following limitations ? The sample size is not usual , both(prenominal) part of separate cities remained uncovered ? Unavailability of some information due of lack of consciousness of retailers ? Time and expenses were study constraints ? The study of the soft drink industry which is known to be seasonally fluctuate on e percent study does not take into throwaway seasonal fluctuations. The results may not suit for all the seasons ? Personal basis may be existing as the dealer of vary nature elicits the information Chapter-2 companionship overview 2. INTRODUCTION In this chapter, an over of all the major accepts related to the study is discussed. The total industry profiles the soft drinks in dustry globally and in our country. The profile of the company with respect to its military operation number of franchises, market share of the company and many other factors would be discussed here. 2. 2 INDUSTRY pen Non alcoholic soft drink beverage market can be divided into fruit drink and soft drink. finespun drinks can be further divided into carbonated and non carbonated drinks. senss, lemon and oranges are carbonated drinks while mango drinks come under non-carbonated drinks.Cola, lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990s was in hands of domestic players like century, Thumps Up, Limca etcetera but with the coal scuttle up of economy and coming of MNC players Pepsi and Cock the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cock but this difference is fast decreasing. Pepsi entered Indi an market in 1991. Cock re-entered (after they were thrown out in 1977, by wherefore central government) in 1993.Pepsi has been targeting the youth and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 years of its operations in the country it changed its CEO 4 times they seem to have started intelligence the pulse of Indian consumers. sonant drinks are addressable in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense thin in disposable containers. SEGMENTATION The soft drink market can be segmented on the basis of place of consumption and on the basis of type of products.The partitioning on the basis of place of consumption divides the market into three parts 1. on-permise-80% of the consumption of soft drinks is on premise i. e. restaurants, railway stations, cinemas etc, 2. At-home the rest 20% of the market compromise of th e soft drink getd for consumption at home. The market can also be segmented on the basis of types of products into Cola products and non-cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, Diet Pepsi etc. 2. on-cola segment, which constitutes 36%, cam be divide into 4 categories effectuate on the type of flavour available, namely ? orangeness ? Cloudy lime ? Clear lime ? Mango I. Orange flavour footingd soft drinks constitutes near 17% of the market. The segment is largely dominated by national brands like Fanta of Coca-cola Co. and Mirinda Orange of Pepsi Co. rest of the market is in hands of smaller brands like Crush (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc. II. Cloudy slaked lime flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III.Clear Lime this segment of the market witnessed respectab le growth initially with all the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, fay of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it chargely competes with mango based fruit drinks like Fruity. The leading brands in this segment are Maaza of Coca Cola and Slice of Pepsi.There is very thin line of difference between the sportsmanlike and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small topical anaesthetic brands at city or regional levels. Most of these are either get together with two big players (Coca Cola and Pepsi) or they command a very small less than 3% of the total mark et in their respective areas. Soft inebriation Production Area The market taste is highly regional based, while Cola drinks have main market in metro cities and Federal states of U. P, Punjab, Haryana, etcOrange flavoured drinks are popular in southern states. Sodas too are sell largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth Promotional Activities in Soft Drink Industry The government has adopted liberalized for the soft drinks trade to give the industry a boost and promote the Indian brand internationally. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands being stabilized by advertisements, good quality and low cost. Buying Behavior in Soft Drink Industry Soft drinks come under the category of products on impulse. This attitude of impulse acquire is slowly changing to occasion-led buying and also to some extent consumption through home refrig eration particularly in urban areas. ? The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to lower price and ready availability. ? Consumers leveraging soft drinks primarily quench passion therefore people traveling and not having access to hygienic water touch on out for soft drink. This accounts for a large part of the sales. mug awareness plays a crucial linguistic rule in purchase decisions. ? Availability in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to emergence its retail distribution by offering Visi cooler to retailers. ? Why there is no aversion to consumption of soft drinks buys any age group, the main consumer of this market are people in the age group of 30 and below. ? Product oppositeiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country. Growth promotional activities in soft drink industry The government has adopted ease for the soft drink trade to give industry a boost and promote the Indian stigmatize internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India . The local brands are being stabilized by advertisements, good quality and low cost. Buying Behavior of soft drink industry Soft drinks come under the category of products on impulse.This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. Consumers purchase soft drinks particularly to qu ench thirst and therefore on travel not having access to hygienic water r from each onees out for soft drinks. mug awareness plays a vital role in purchase decisions. Availability in the chilled form also plays a crucial role in purchase decisions.This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers Why is there no aversion to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.Major Players in Soft drinks Industries The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operati ons during the introduction of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major chunk of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold slip from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct. 2008 . It acquires distribution rights of these brands from IFB Agro Ltd .Pepsi stated a couple of years beforehand Coca Cola manufactures came up with their own market share figures and claimed to have increased their share. Shares Reports On Retailers In Soft Dink Industry A Survey was conducted to study the retailers view of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. Retailers started that the consumers are loyal to the particular segment of the soft drink i. e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is conce rned, it is not very significant. 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get maximum benefit. For this, the companies try to offer them higher margins. While allocators get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP.The retailers are not happy with this, as the cost of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers 2. 3 ORGANIZATION PROFILE PEPSI go with MISSION STATEMENT Pepsi partys over all missions is to increase the value of their share carriers investment. they believ e that their commercial achievement depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and surroundally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity.HISTORY OF PEPSI AND coca plant COLA union Pepsi Co Inc. was founded by Donald M. Kendall, President and chief executive officer of Pepsi Cola and Herman W. Lay, chairman& Chief executive of FRITO-LAY through the merger of two companies in the year 1965. MAJOR PRODUCTS OF THE NEW COMPANIES be Pepsi-Cola company Pepsi-Cola(formulate in 1898) Diet Pepsi(1964) Mountain Dew (introduced by T. P corporation 1984) Frito-Lay Inc brand chips Lays brand spud chips Cheetos brand chew flavoured snacks Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. s among the most prosperous consumer products company in the world with 1998 revenues of over $22 billion &1, 51,000 employe es. Pepsi companys brand name are among the best known & most respected in the world . Some of the Pepsi Companys brand names are 100 years old. FRITO-LAY Company is the worlds largest manufacturer and distributor of snack chip and Tropicana products Inc. is the worlds largest marketer and producer of branded juices. Pepsi Companys success is the result of Superior Products. High Stands of Performances Distinctive Competitive strategies. High integrity of its work force PEPSI-COLA allianceCalets Bradham, stark naked Beru and Mc. Druggist who first formulated Pepsi coal founded Pepsi Companys beverage business at the turn of the century. Brand Pepsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U. S Pepsi Cola Companys soft operations include the business of 7up international. Pepsi-cola beverages are available in about clxx countries. Key Pepsi-cola intern ational market includes Argentina, Brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom.Pepsi-cola provides advertising, marketing sales and promotion support to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles. In 1996, Pepsi entered Japan and Eastern Europe. In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a phase modulation transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 1969 in bold modern Pepsi cola packing which was using red, white and blue were introduced.FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industrys first two litter bottles. Pepsi is the first company to respond to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E . Pearson was appointed as president of PepsiCo, a position he held until his retirement in 1984. in 1972 don Kendall announced agreement making Pepsi cola the first foreign product sold in U. S. S. R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U. S.In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet sum. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional nutrition colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U. S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N. Y PepsiCo reached 85 billion marks in sales. Pepsi was organise to focus on the overseas development of restaurants.In 1981 PepsiCo fitness center was completed, making PepsiCo, one of the most mod companies in the area of employees health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced. Inauguration of the first Pepsi cola operations in china In 1983 The Bottler Hall of Fame was found to recognize the achievement and dedication of international bottlers. In 1984 diet Pepsi is reformulated with 100% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico.The cola were takes one giant spilt for mankind when a Pepsi outer blank can is successfully tested a brand the span shuttle. 1986 Pepsi company board of directors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power stock option program for all employees becoming the first large corporation hawkshaw award stock options through virtually all full time employees. In the 1900, Pepsi company was recognised as one of the most admired corporation b y the fortune magazines top 10 for the two successive years.Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries potty (PAIC). In 1991 Pepsi company named one of the fortune magazines top most admired corporations, for the trio year in also. Pepsi co. purchased an equity position in the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Liptons line of ready to drinks teas nationwide. n 1996 Pepsi started its website WWW. Pepsi. com SOCIAL engage OF PEPSICOLA COMPANY As a consumer products company, Pepsi Company does not have the major environmental problems of heavy industry. Their biggest environment challenge is package generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer hold and safe guard the environment, they recycle, re-use and reduce packaging wherever possible.Each business is also committed to responsible use of resources required in manufacturing their products. LOGOS OF THE COMPANY pic 2. 4 ABOUT PEPSI INDIA COMPANY Franchise (pearl Bottling Pvt. Ltd. ,) Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool drinks. To decrease the security seasonal products are added to the resources available so as to diminish its risks. Pepsi has given the franchise of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr.C. K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd. , declared Krishna Mohan Beverages and Cons tructions as franchise, in 1992. Last year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has originally owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction by APSFC. Initially, it used to produce Mc. Dowells soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products.Description and Launch of products Brand name Flavour Date Pepsi Cola April-1992 Mirinda Orange April-1992 7 Up Clear Lemon April-1992 Mirinda Lime Cloudy Lemon April-1992 Soda Soda April-1992 Pepsi Pepsi Dite 7 Up Mirinda(o) Mirinda(L) Slice Evervess soda Coca-cola Cock Dite Sprite Fanta Limca Maaza Kinleys Pepsi market share Pepsi 47% Coca-cola 53% Pepsi foods (Pvt. ) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the In dian market. Pepsi foods Ltd. Joint venture between Pepsi Co. nternational of US(which is holding 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its output reserved for beverages with a 50% export loading fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American dollar the company takes out of India, it willing bring 5 back. They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. internationals direct investments in India so far amounts to Rs. 65 corer. Two thirds of this however has gone into food processing. Pepsi foods are exportation fruits and vegetables to UK etc. The Pepsis foods processing unit directly supervised 1,200 hectors under tomato cultivation cover charge 183 villages and 319 farmers. The companys technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari & West Godavari.It receives the stock from Cuttack. PRODUCT PROFILE The Pepsi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands. Main objectives The objectives of the company set out in memorandum of association and franchise agreements are as follows ?To manufacturing soft drinks by concentrating supplied by Pepsi Foods. ? To market and advertise within specified areas for Pepsi products. ? To sell soft drinks at fixed prices. financial structure To start and operate business, any company has to invest its capital in fixed assets and floating assets an d also in meeting the mundane requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working CapitalIt means capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc Plant layout the machine and equipment have been imported from Germany, which are coherent in the plant according to the sequence of operation. All the operations are carried on a continuous movement. The reasons for choosing the product layout are 1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is reasonable stable. 4.The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor space required by the machine is less than other types of plant layouts. Plant Capacity The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i. e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift.The company has to produce enough bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer. Production Schedule The production schedule is fixed by taking into consideration. ? The present or current market demand. ? The availability of empty bottles. ? The inventory position filled bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time. Quality control Pearl Beverages Pvt.Ltd. takes great care to maintain the quality control of the products in their fact ory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities.Further, samples from each batch are dispatched to the affiliated parent agency company in each week for quality checkup. Moreover, agency of the company also lifts sample form the market at the haphazard for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and wet patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable. Organization Structure and managementThe word shaping has two common meanings. The meaning signifies an institution or function as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means adopting a change or it can be a source of resistance to change. There are mainly five elements of organization structure. ? Specialization of activities. Standardization of activities. ? Coordination of activities. ? Centralization and decentralization of deviation making. ? Size of the work unit. The M. D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified & experience aged(a) management personnel. LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY The following table shows the description of employees along with appellative & no. of employees S. No Description No. f employees 1 GENERAL managing director (FINANCE) 1 2 COMMERCIAL MANAGER 1 3 MARKETING DEVELOPMENT MANAGER 1 4 wrong PRESIDENT 1 5 filth DEVELOPMENT MANAGER 4 6 ACCOUNTS DEVELOPMENT MANAGER 1 7 TRAINING MANAGER 1 8 ADMINISTRATIVE MANAGER 1 9 MARKET EQUIPMENT MANAGER 1 10 PRODUCTION MANAGER 1 11 ASST.PERSONAL MANAGER 1 12 STORE EXECUTIVES 3 13 CUSTOMER CENTRAL EXECUTIVE 25 14 TERRITORY C0-ORDINATOR 1 15 ROUTE AGENT 50 16 SALES TRAINEE 1 17 pharmacist 3 18 ACCOUNTANTS 5 19 SUPERVISOR 8 20 CLERKS 8 21 OPERATORS 10 22 ELECTRICIANS 10 23 FITTERS 3 24 COMPUTER CUM TELEPHONE OPERATORS 12 25 SECURITY OFFICER 1 26 SECURITY GUARDS 6 27 OFFICE BOYS 13 28 SWEEPERS & HELPERS 3 CHAPTER-3 Theoretical Framework 3. 1 INTRO DUCTION The main part of the report i. e. Analysis part is covered in this chapter. I did survey in three hundred outlets in 3 various areas.After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this interpretation we can conclude the total survey and also can not understand the position of any company and the opinion of the customers regarding the company. 3. 2 dilate OF THE AREA SURVEY CONDUCTED Details of the survey conducted The total data collected in three areas in Srikakulam district of total of 300 retail outlets.They are given below CLUSTER SAMPLE size of it AREA Cluster-1 130 Srikakulam Cluster-2 90 Amadalavalasa Cluster -3 80 Narasannapeta I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total flesh out of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useful information and also got good experience in the market field and came to know many things which are not in our books through this survey.I almost covered all the retail outlets which are situated in these areas and collected the correct information. 3. 3 INTERPRETATION OF THE SURVEY TABLES AND GRAPHS 1. Pepsi & Cock Brands unattached In various(a) Markets S. No Market Pepsi Cock 1. Srikakulam 5 6 2. Amadalavalasa 5 5 3. Narasannapeta 5 7 pic fair(a) Pepsi & Cock brands uncommitted in the market Brands No of Types Pepsi 5 Coca-Cola 6 INTERPRETATION In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of Coke is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.Top brands obtainable in Srikakulam Market S. No Brands Percentage 1. Slice 46 2. Mirinda 24 3. Sprite 20 4. Limca 10 pic Top Four Brands Available In Amadalavalasa Market S.No Brands Percentage 1 Mirinda 46 2 7 Up 24 3 Sprite 17 4 Thumps Up 13 pic Top Four Brands Available In Narasannapeta Market S.No Brands Percentage 1 Mirinda 42 2 Sprite 26 3 7 Up 18 4 Slice 14 2. No of Bottles Sold Per daytime in Various Markets Srikakulam Amadalavalasa Narasannapeta Pepsi 52 45 42 Coke 44 35 50 pic 3. No of Bottles sold per Day Brands No of Types Pepsi 45 Coke 55 INTERPRETATION In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average.From this we can understand that the Pepsi s ales are more when compared to Coke. 4. serve well required to the retail outlets S. No Market effortless Alternative Days every week Twice 1 Srikakulam 63 25 12 2 Amadalavalasa 49 27 24 3 Narasannapeta 55 36 9 Service Required in Average Types of Services Average Service Required from the Companies Daily 55 Alternative Days 30 Weekly Twice 15 pic INTERPRETATION In my observation of 300 outlets in three areas I found that 55% of the retailers extremity the daily service, 30% retailers want Alternative Days and the be 15% of the retailers want the service weekly twice. 5.Satisfaction of Pepsi Service S. No Market unattackable Satisfactory Bad 1 Srikakulam 60 40 0 2 Amadalavalasa 65 30 5 3 Narasannapeta 70 28 2 Satisfaction of Coke Service S.N0 Market intelligent Satisfaction Bad 1 Srikakulam 45 50 5 2 Amadalavalasa 40 55 5 3 Narasannapeta 45 50 5 Service Satisfaction of Pepsi and Coke in Average Brand Good Satisfaction Bad Pepsi 65 33 2 Coke 43 52 5 INTERPR ETATION INTERPRETATION In my survey of 300 outlets I found that 65% of the retailers verbalized good in case of Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke expressed satisfactory and finally remaining retailers expressed bad to the service of the companies. 6. dispense Schemes by Both Companies in Various Markets S.No Market Pepsi Coke 1 Srikakulam 41 59 2 Amadalavalasa 49 51 3 Narasannapeta 41 59 Trade Schemes by Both Companies in Average Brands Trade Schemes Pepsi 44 Coke 56 INTERPRETATION By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes. 7.Consumer Promotions offered by both Companies S. No Market Pepsi Coke 1 Srikakulam 61 39 2 Amadalavalasa 57 43 3 Narasannapeta 60 40 Consumer Promotions offered in Average Brand Consumer Promotion P epsi 59 Coke 41 INTERPRETATION In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities. 8. Is T. V Adds help to increase the sale of Soft Drinks S.No Market Yes No 1 Srikakulam 74 26 2 Amadalavalasa 51 49 3 Narasannapeta 60 40 Amount of people saying T. V ads help increase in Sale, in Average T.V Add helps the increase in sales Yes 62 N0 38 INTERPRETATION The above chart shows the opinions of the retailers that weather T. V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question. 9. Comparison of 2007-2008 sales S. No Market Good Less Same 1 Srikakulam 55 40 5 2 Amadalavalasa 30 63 7 3 Narasannapeta 40 48 12 Comparison of 2007-2008 sales in average Opinion Good Less Same No of outlets in average 42 50 8 INTERPRETATION In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales. 10. The Percentage Of Juice Based Soft Drinks In Total Sales S.No Market Area 30% 20% 10% 1 Srikakulam 30 33 37 2 Amadalavalasa 29 34 37 3 Narasannapeta 34 32 34 Juice Based Soft Drinks In Average 30% 20% 10% Result 31 33 36 INTERPRETATION By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11.Pepsi Visi coolers and other coolers available in the Market S. No Market Pepsi cooler Cock+ other coolers 1 Srikakulam 32 68 2 Amadalavalasa 21 79 3 Narasannapeta 31 69 Pepsi & Coke Visi Coolers Available in Average Pepsi Visi Coolers Cock Visi cooler+ Own cooler Average of Outlets 28 72 INTERPRETATION In the areas where I did my survey I found 28% of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply. 12. Why retailers keep other products in Pepsi Visi Coolers S.No Market Area Electricity Bill No Own Cooler 1 Srikakulam 35 65 2 Amadalavalasa 58 42 3 Narasannapeta 56 44 Why other products in Pepsi Visi Coolers in Average S.No Electricity Bill No own cooler 1 49 51 INTERPRETATION When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of explanation for that. In those reasons 49% of th e retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they dont have their own coolers. They should be restricted. 13.Most Soft Drinks consume Category In Various Markets S. no Market manful Female All People spring chicken 1 Srikakulam 18 10 59 13 2 Amadalavalasa 12 11 56 21 3 Narasannapeta 19 18 39 24 Most Soft Drinks Consuming Category In Average Opinion Male Female All People Youth Avg % of outlets 16 13 51 20 INTERPRETATION In the above pie chart the consumption of soft drinks mostly by four categories. 51% of the total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing. 14. Soft Dinks Supply To The Retail Outlets Cash Or extension S.No Market Pepsi Cash Pepsi Credit Coke Cash Coke Credit 1 Srikakulam 100 0 100 0 2 Amadalavalasa 100 0 100 0 3 Narasannapeta 100 0 100 0 INTERPRETATION From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at Home and at Shop S. No Market At Shop At Home 1 Srikakulam 80 20 2 Amadalavalasa 70 30 3 Narasannapeta 75 25 Consumption of Soft Drinks at Home & at Shop In Avg. S. No At Shop At Home 1 75 25 INTERPRETATIONFrom the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the Shops and the remaining 25% of the Soft Drinks are consumed at Home. Chapter-4 SUMMARY, FINDINGS & SUGGESTIONS 4. 1 INTRODUCTION The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to emend the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam distr ict. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke.The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company. FINDINGS 1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the soft drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. ) Sales promotion activities taken by the Pepsi Company is good as per the retailers opinion when compared to coke. 6) The Pepsi Companys supply of drinks is good but they are not providing the sufficient dri nks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8) Some of the retailers are placing the other products also in the company c