Marketing Strategy Text and Cases Essay Example | Topics and Well Written Essays - 250 words

Marketing Strategy schoolbook and Cases - Essay ExampleThe firms versatility and diversity in terms of leadership and management corroborate increased and maintained its client base to over 60 million users daily. This has been achieved through a leadership style that is characterized by decentralization, free-thinking, and delegation of duties and responsibilities as a culture within the organization (Lowry, 2005). As a multimedia sports entertainment company ESPN has had tremendous headways into profitability by entering into a contract with the matter Football League (NFL). This deal has seen ESPNs TV channels infer a massive followers for screening live NFL games to millions of Americans (Green, Costa & Fitzgerald, 2002). Targeting the youth in their strategies have seen the firm increase its viewership base and blow up the loyalty of its customers for years to come. To keep up with the competition, ESPN has increasingly been paying higher prices to lock up bare-ass major league baseball and pro football rights from their competitors like Comcast (Ferrell, 2012). Competition has had to spend more funds to deliver the same quality of sports entertainment to its customers due to increased competition. This threatens the firms envisaged growth because on-going expenditure leaves little resources to be invested in new projects (Subramani, & Rajagopalan, 2003). ESPN charges the higher fee for its cable services compared to another(prenominal) companies, which has generated a lot of ill give towards the company. ESPN risks losing a lot if its phone project does not gain attention in the market, which will translate to the idea being a white elephant for the firm. Adopting cross-platform strategies including the social media will bolster the firms advertisement field and help it reach audiences (Churchill Jr, & Iacobucci, 2009).