Effectiveness of Brand Strategies

Question: Discuss about theEffectiveness of Brand Strategies. Answer: Bondi Junctions at Westfield Shopping Centres Brand Identity Activities with Promotional Materials. Bondi Junction Medical Practice at Westfield Shopping Centre has created its brand identity by providing exclusive services. Its clinical services are advertised through hoardings, banners and posters. In order to create brand awareness it keeps some of the best doctors in its clinics. It also offers some of the best pathological tests services through its clinic. It mostly markets its brand through word of mouth advertisement. The brand Portray imagery for the brand by offering the best medical services at cost effective rates. It also offers discounts on certain tests at certain points in time, they are also opting for bulk billing for children and pensioners for providing better services. In order to Build resonance for the brand, it has recently included in its team Dr Heidi Howard Griffin, who has immense experience in the field. Evaluation of Effectiveness of Such Strategies A medical practice base generally makes use of these types of strategies similar to Bondi Junction. These strategies are highly effective in attracting suitable number of customers to the brand. Especially the medical practioner present with the brand enables them to highly attract suitable number of customers. The clinic is focused in treating health effectively rather than treating illness only. Westfields Brand Identity and its Fit with Retailers Brand Identities. Retailers Identity that do not Fit. Westfield has a brand identity is synonymous with high quality shopping experience. The center has an attractive location with presence of multiple brands in the store. The store caters to high level income customer segment who are geographically located near to the complex. The brand identity of the store matches with that of the retailers as they offer their products according to the product disposition present in the stores overall. All brands present at the store locations fits the retailers brand identity. Recommendations to Westfield Management Westfield management in order to further enhance their brand identity needs to add several more stores that can cater to a wider range of customers. Costs competitive products will be able to attract more customers, especially those who refrain from shopping at the store location and identifies the retailer brand identity to be high-ended.