Apply 3 critical Perspectives to the company decision in the 1980s to Essay

Apply 3 critical Perspectives to the company decision in the 1980s to launch reformulated Coca Cola and suggest where a different approach to the loss of sales might have produced a different outcome - Essay Example Critical analysis of the essay with different aspects discussed in the perspectives section and conclusion of the essay is covering all the points of the essay. Coke was invented by Dr. Ruben Pemberton back in 1886 .Coke was a huge success over the 1980’s and a new invention achieved a very good response. There was a marketing war between two companies name Pepsi and Coke with same product nature. These two companies in a race of making their brand more popular were trying to gain and maintain their market share, on one hand Pepsi company was trying to defeat its rival coke which is far ahead from it when it comes to market share or brand power, because coke was the first company to introduce the soft drink contains flavor of coca leafs and cocoa bean so it created and maintained its product positioning successfully but when Pepsi cola came it created competition in the market and was getting closer to it through different marketing campaigns which tested the brand power of coke in the market and after intense distribution of coke when consumers had a choice they start buying Pepsi. Now Pepsi was gaining market share by target market ing and was becoming popular in the targeted market. Coke had to do something otherwise would have left behind so they thought of new product development to gain the share in doing so they failed but may be they brought they brand loyalty from their customer and unwillingly somehow succeeded in countering Pepsi and maintained their premium image of brand. Coca Cola slowly lost market shares and this was an alarming situation for the Coca Cola company and they had to something to in order to save the company’s reputation. Management of Coca cola started to look for solution or alternative way through which they could save image of the brand so re-launching of Coca Cola and by 1984 researchers came up with a new formula for Coca Cola and they